Growth Runs
on Reputation

In the reputation economy, sameness is expensive. We grow revenue, starting where it pays off first.

Join us at the AMA Symposium for the Marketing of Higher Education. Find us at Booth #321.

Book Time With Us in Denver

Grab 20 minutes with our reputation, PR, and growth team. Coffee's on us.

Higher Ed Isn't Failing. It's Being Failed.

By a story that says college isn't worth it. By AI assistants and algorithms that decide who gets seen. By targets that climb while budgets don't. And when the numbers miss, it's your name in the room.

Value is no longer assumed. Prospects check everything before they choose: rankings, the press, Reddit, current students, alumni outcomes, a friend's opinion.

Machines decide who gets seen. People decide who gets chosen.

EDDY works both sides. We shape the digital signals AI reads, strengthen the human ones prospects trust, and put your reputation to work across the whole EDDY Growth Engine, until it shows up in revenue.

Join the Conversation at AMA

Two sessions, plus Braindates with our team. Bring your toughest reputation question.

Monday, Nov 9 at 11:30 AM MTInnovation Showcase in Summit 2-3

The New Formula for Growth: What Higher Ed Marketers Need to Rethink in 2027

We'll examine the pressures reshaping marketing priorities, why traditional approaches to enrollment growth are falling short, and what a more connected, intelligent growth model looks like in practice.

Presenters: Gus Bolognesi, Director of Growth and Channel Management, EDDY

Tuesday, Nov 10 at 2:00 PM MTBreakout Session in Aurora Ballroom B

Predictive Budget Model That Delivered 40% Enrollment Growth

Columbia University and EDDY built an AI budget engine that flips the planning model: start with the enrollment target, then calculate the exact investment needed to hit it.

64%lower cost per deposit
10xmore deposits
40%more enrollments

Gus Bolognesi, Director of Growth and Channel Management, EDDY · Jody Perrin, Senior Account Director, EDDY · Debra Lambert, Assistant Dean of Marketing and Continuing Education Admissions, Columbia University School of Professional Studies

Nov 9 – Nov 11AMA Braindate Lounge

Braindates: 30 Minutes With Our Experts

Small-group conversations on reputation, AI visibility, and turning brand into measurable growth.

Topics: Reputation Economy · AI Visibility · Modern Learner Data

Built Different.

AI Discoverability: Non-Negotiable

How is your institution showing up in AI answers, and what's shaping it.

Revenue is Driven by your Reputation

Our strategists, PR leads, and growth experts are at the booth all week. We'll carry the weight with you.

The Only Team You Need

Stackable brand and reputation work, from 6-week sprints to 18-month installs, measured from day one.

Come find us at

#321

Booth #321 in the Exhibit Hall

Meet the EDDY Team at AMA

We're the largest higher ed PR and Comms firm in the market, and the only company with a native AI solution. That means we're one team from first insight to final outcome. Connect with us at the conference, or on LinkedIn, to learn more.

Brent Ramdin

Brent Ramdin

Chief Executive Officer

View LinkedIn profile ↗
Jamie Ceman

Jamie Ceman

Senior Executive VP, Brand & Marketing Strategy

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Michele Gaither-Sparks

Michele Gaither-Sparks

Vice President, Strategic Communications

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Myla Edmond

Myla Edmond

Senior Vice President

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Karina Kogan

Karina Kogan

Vice President, Partnership Development

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Mike Miller

Mike Miller

Vice President, Partnerships

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Charlie Penrose

Charlie Penrose

Creative Director

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Gus Bolognesi

Gus Bolognesi

Director of Growth and Channel Management

View LinkedIn profile ↗
Jody Perrin

Jody Perrin

Senior Account Director

View LinkedIn profile ↗

Day 1 · Seen

LoraPolich

Lora Polich

JohnWeaver

John Weaver

Day 2 · Trusted

JamieCeman

Jamie Ceman

BarbsTrussler

Barbs Trussler

Day 3 · Chosen

KatieTomlinson

Katie Tomlinson

AmandaBurns

Amanda Burns

Cover of The Student Trusted Media Survey whitepaper

Can't Make It to Denver? Take the Research With You.

The Student Trusted Media Survey shows how to build trust and influence with your student audience in a polarized media landscape: how prospective students consume news, who they believe, and what changes their mind about an institution.

Prospective students already trust universities more than the media. They just aren't hearing from you.

1,501prospective students surveyed
110,000+data points

Download the Whitepaper

Keep Exploring

Stay visible in the increasingly AI-driven world, and measure your reputation in a way that clearly defines the revenue impact to your organization. If you have any questions about how to accomplish this, take a read below and reach out to our team of experts.

How to Measure Higher Education Reputation

Reputation can feel hard to pin down, but it moves the numbers you're judged on. Here's how to track it with leading indicators tied to enrollment and revenue.

Read the Article →

Introducing Signal Engineering

Seen, Trusted, Chosen. The framework for shaping the signals AI reads and the human ones prospective students believe.

Read the Article →

Brand Tracker

Keep a steady read on how prospective students, families, and peers see your institution, and act on it before the numbers move.

Read the Article →