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SarahRussell

Sarah Russell

Vice President, Marketing

EducationDynamics

As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment. With over 15 years of higher education marketing experience, Sarah understands what it takes to drive success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals.

CourtneyHill

Courtney Hill

Senior Director, Performance Media

EducationDynamics

Courtney Hill is the Senior Director of Performance Media at EducationDynamics, where she leads paid media strategy and digital campaign execution to drive enrollment growth for colleges and universities across the country. With over a decade of experience in performance marketing and higher education, Courtney specializes in aligning paid search and organic strategies, leveraging AI-powered tools and optimizing media investments across platforms.

MattLoonam

Matt Loonam

Lead Enterprise Account Executive

LinkedIn

Matt Loonam is an enterprise sales executive with over 20 years of experience driving digital transformation, performance marketing, and customer acquisition for global brands. He has held senior roles at LinkedIn, Sprinklr, and Adaptly (Accenture), developing deep expertise in SaaS, programmatic media, mobile, video, CRM, and CXM. Known for his consultative, insight-led approach, he builds trusted executive relationships and leverages data, platforms, and emerging technologies—including AI—to deliver measurable results and meaningful innovation.