Additional Resources:

• Download the AI eBook
• Learn More About EducationDynamics
• Read the Blog Article

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About the Webinar You're Watching:

Generative artificial intelligence promises – or threatens, depending on your outlook – to affect many aspects of how we live and work. How colleges and universities market themselves to prospective students and other constituents is no exception.

This webcast will explore the quickly evolving technological and ethical landscape in which higher education marketing, admissions and communications professionals are operating. Experts in AI and marketing will help participants understand how generative AI has already begun to change how colleges and universities operate and communicate, how enrollment marketing and institutional branding are evolving – and where potential pitfalls may lie.

What You Will Learn:

• How higher education institutions, professors and students are grappling with the early waves of generative AI
• The numerous ways marketing and communications professionals can utilize AI, for content ideation and creation, expediting market research, improved testing and personalizing communication
• How advertising platforms and other tools that marketers use are building AI into their technologies
• Concerns around biases, AI hallucination, copyright and intellectual property

Who is this webinar for:

Higher education program leaders, marketers and enrollment management leaders seeking to expand enrollments in their higher education programs, and those seeking to understand how to target, reach and engage historically underserved segments of the population.