Leveraging AI to Supercharge Your Enrollment Marketing
Broadly speaking, when we think of AI, we are talking about computers and computer programs that can simulate the human processes of thinking and decision-making through programs. Or, more appropriately, make rational, data-driven decisions. Typically, we are talking about Large Language Models (LLMs) and Machine Learning. These models can analyze and understand very large sets of data and then predict the next rational output. They rely heavily on existing data, have been trained to recognize patterns in that data, and then predict what “should” come next, whether that is a word, a predicted outcome, or an arrangement of pixels. AI is not sentient – it cannot think for itself. It takes no action without some kind of prompt, either in the form of user input, a pre-programmed command, or timed instruction. The data sets these tools use and the way we interact with them determine the outcomes and usefulness of AI.
There are now a number of publicly available AI platforms that can be leveraged for low or no cost. While these platforms may have slightly different capabilities and limitations, the general foundation behind them is the same. The platforms are changing so rapidly—with new ones appearing every day—that it is impossible to provide a breakdown of the most popular platforms or make any recommendations on which tool might be right for you. It is best to experiment with several platforms and continue to test and refine how you interact with the tools, depending on your needs and use cases.
Learn Three Ways to Use AI in Your Marketing Today:
- Content development for modern higher education
- Enhancing the student experience
- Deep data analysis for greater advertising efficiency