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The rules of search have changed.
This is your invitation to stay relevant.

Unpack how AI has reshaped digital engagement and how your institution can stay ahead by aligning strategy with how search really works today.

You'll Learn:

  • 84% increase in inquiries through campaign consolidation.
  • 24% reduction in application costs using AI-driven personalization at scale.
  • Examples demonstrating lower costs and higher conversions by leveraging AI technology.




69%

When searching for a college, 69% of prospective students use generative AI.

60%

Most searches end now without a click. AI generated responses and AI agents will soon dominate the search experience.

47%

Our top clients exceed industry average enrollment by 47 percentage points.

SarahRussell

Sarah Russell

Vice President, Marketing

EducationDynamics

As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment. With over 15 years of higher education marketing experience, Sarah understands what it takes to drive success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals.

CourtneyHill

Courtney Hill

Senior Director, Performance Media

EducationDynamics

Courtney Hill is the Senior Director of Performance Media at EducationDynamics, where she leads paid media strategy and digital campaign execution to drive enrollment growth for colleges and universities across the country. With over a decade of experience in performance marketing and higher education, Courtney specializes in aligning paid search and organic strategies, leveraging AI-powered tools and optimizing media investments across platforms.