Download the AI in Paid Search Guidebook
The AI in Paid Search guidebook covers:
- The new SERP reality - How AI Overviews and zero-click behavior shift discovery into the results page (and social), why presence now matters more than clicks and what that means for higher-ed visibility.
- The AI-first paid search build - Consolidate fragmented campaigns, activate first-party signals, deeper-funnel goals and successful use of Broad Match, Performance Max and AI Max.
- Measurement and rollout that drive outcomes - Modern KPIs for the search environment of today, a 30-day restructure checklist, proof of impact and how to align performance marketing to scale.
