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The Marketing & Enrollment Management Benchmarks 2023
Benchmarks Jan 2023 cover.jpg

In response to the shifting demands and preferences of today's students, education continues to transform to meet their needs. In a world where nearly everything is tech-enabled, mobile-ready, and easily accessible, higher education is evolving to meet the new norm. Prospective students are spending more time online, engaging with social media, and OTT marketing. The 2023 Marketing and Enrollment Management Benchmarks Report is here to shed light on the recent trends in marketing and enrollment management within higher education.

Discover in the Report:

  • Assess student enrollments and behavior
  • Understand how college closings and mergers affect students
  • Learn how prospective students are engaging with webpages and different devices
  • Understand how prospective students are researching higher education
  • Understand TV consumption and the trends affecting higher education marketing
  • Establish how students interact with social media

About the Report

The 2023 Marketing and Enrollment Management Benchmarks Report analyzes higher education enrollment trends and the evolving marketing landscape and the demographics of today's students. This report will help higher education leaders better understand the recent marketing and enrollment trends to develop strategies to effectively attract, engage, and retain today's students - from consideration to graduation.


The needs of students are transforming. Leading universities and colleges are shifting where and how institutions market their programs and engage with prospective students to reach these students where they are. Understand the trends affecting education, marketing, and student engagement in our most recent 2023 Marketing and Enrollment Management Benchmarks report.