In response to the shifting demands and preferences of today's students, education continues to transform to meet their needs. In a world where nearly everything is tech-enabled, mobile-ready, and easily accessible, higher education is evolving to meet the new norm. Prospective students are spending more time online, engaging with social media, and OTT marketing. The 2023 Marketing and Enrollment Management Benchmarks Report is here to shed light on the recent trends in marketing and enrollment management within higher education.
The 2023 Marketing and Enrollment Management Benchmarks Report analyzes higher education enrollment trends and the evolving marketing landscape and the demographics of today's students. This report will help higher education leaders better understand the recent marketing and enrollment trends to develop strategies to effectively attract, engage, and retain today's students - from consideration to graduation.
The needs of students are transforming. Leading universities and colleges are shifting where and how institutions market their programs and engage with prospective students to reach these students where they are. Understand the trends affecting education, marketing, and student engagement in our most recent 2023 Marketing and Enrollment Management Benchmarks report.