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Marketing and Enrollment Management Benchmarks 2024

Marketing and Enrollment Management Benchmarks Report Cover Image

What's in the Report?

A comprehensive analysis of the trends and insights in higher education marketing and student engagement. The report emphasizes the growing complexity of student decision-making, requiring schools to engage them through various touchpoints and highlighting the importance of clearly communicating the value of both higher education and specific programs.

You'll Learn:

  • Uncover the latest marketing trends and media trends in higher education.

  • Identify multi-channel opportunities to engage prospective students across various channels.

  • Explore the competitive intensity of programs that influence demand across different areas of study.

  • Overcome challenges such as demographic shifts and eroding confidence in higher education to stay competitive in the shrinking new-student pool.