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Marketing and Enrollment Management Benchmarks 2024

About the Report

Our latest Marketing and Enrollment Management Benchmarks Report 2024 analyzes the current state of marketing and enrollment management in higher education and provides insights into trends, data, and best practices to help colleges and universities improve their student recruitment and retention strategies.

This year's report underscores the importance of a multi-channel approach to student engagement, with website optimization, nurturing strategies, and a full-funnel marketing focus being key elements for success.



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What's in the Report?

A comprehensive analysis of the trends and insights in higher education marketing and student engagement. The report emphasizes the growing complexity of student decision-making, requiring schools to engage them through various touchpoints and highlighting the importance of clearly communicating the value of both higher education and specific programs.

You'll Learn:

  • Uncover the latest marketing trends and media trends in higher education.

  • Identify multi-channel opportunities to engage prospective students across various channels.

  • Explore the competitive intensity of programs that influence demand across different areas of study.

  • Overcome challenges such as demographic shifts and eroding confidence in higher education to stay competitive in the shrinking new-student pool.


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