This report provides a comprehensive understanding of the marketing and student engagement trends that are shaping adult and online student enrollment in 2021.

Student marketing, messaging and enrollment activities are all shifting. Pre-existing trends accelerated faster than expected in 2020. Prospective students are spending more time online, engaging media in new ways and seeking more convenient learning pathways. The Survey of the Enrollment Management Landscape 2021 report uncovers the latest in marketing and student engagement for post-traditional and online higher education.