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What you will learn:

  • Why traditional, siloed enrollment strategies are no longer effective for today’s learners and how to create a single, cohesive journey from initial inquiry to matriculation.
  • How Modern Learners research institutions and what that shift means for your recruitment, communication and engagement strategy.
  • What a truly unified enrollment strategy looks like across undergraduate, graduate and adult audiences.
  • How a holistic approach to marketing, communications and student support can drive stronger results and a more efficient process.
  • How Wayne State College is applying this strategy in practice and what actions your institution can take to better align teams, reduce friction and strengthen enrollment results.




Meet The Speakers:

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Kimbrea Cox

Senior Project Consultant, The U School

EducationDynamics

Kimbrea Cox is a higher education consultant with more than two decades of experience advancing student success, campus operations, admissions and enrollment, and institutional strategy. She has held executive leadership roles at national and regional institutions as well as non-profit organizations. Kimbrea currently serves as a Senior Higher Education Project Consultant with EducationDynamics and The U.School. Kimbrea is also an experienced facilitator and presenter, having spoken at national conferences on topics such as enrollment lifecycles, data-driven enrollment projections, and business-industry partnerships in higher education. She holds an MBA from the University of Phoenix and a BA in Organizational Communication from Murray State University.

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Kevin Halle

Vice President of Enrollment

Wayne State College

Kevin Halle serves as the Vice President for Enrollment Management at Wayne State College (Nebraska), a role he has held since 2022, prior to that serving as Director of Undergraduate Admissions at Wayne, beginning in 2010. In his current position, he provides oversight for New Student Enrollment, including new undergraduate freshmen transfers, and graduate students, as well as the office of Financial Aid.

Unifying Enrollment Starts with Breaking Down Silos

Today’s learners do not experience your institution in segments, yet many colleges and universities still rely on disconnected strategies for undergraduate, graduate and adult students. The result is friction, inconsistent messaging and missed opportunity at every stage of the enrollment journey.

Join EducationDynamics and Wayne State College for a practical conversation on how to build a more cohesive enrollment strategy for the Modern Learner. You will leave with a clearer understanding of how learner expectations have changed, what a unified enrollment approach looks like in practice and how to better align brand, recruitment and student support around one seamless student journey. From first inquiry to matriculation, this session will help you identify the steps needed to reduce friction, strengthen coordination and improve enrollment outcomes.