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This report makes one thing unavoidable: the institutions that will outperform in the Modern Learner era will not be the ones scaling activity, but the ones engineering certainty, so value is immediately legible, trust is continuously earned and momentum survives every point of re-evaluation. What you will learn:

  • The traditional enrollment funnel has collapsed into an ongoing decision loop where Modern Learners orbit institutions, validate continuously and exit quickly when confidence breaks.
  • Cost, convenience and career are no longer differentiators but baseline constraints that learners repeatedly re-test as their circumstances and options change.
  • Trust is formed earlier than institutions expect and then re-audited nonstop, which shifts enrollment strategy from late persuasion to continuous credibility.
  • Enrollment is increasingly conditional, with the highest vulnerability often after acceptance and before day one when finances, life constraints and competing offers can undo momentum.
  • Early momentum pathways like dual or concurrent enrollment are reshaping expectations, making transfer and credit clarity a decisive filter long before inquiry.

These takeaways are not abstract observations. They are the new operating conditions for enrollment and student success, shaping how institutions earn trust, reduce friction and convert interest into durable commitment in a market where learners re-evaluate everything in real time.




Meet The Speakers:

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Greg Clayton

President, Enrollment Management Solutions

As President of Enrollment Management Services, Greg provides leadership and strategic vision for the company and leads an array of teams, including EDDY's performance marketing, enrollment management and market research divisions. A veteran leader in higher education, Greg has worked with colleges and universities across the country to help them navigate the rapidly evolving landscape of higher education.

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Katie Tomlinson

Sr. Director of Analytics and Business Intelligence

Katie Tomlinson is EducationDynamics’ Data and Analytics expert. As the Senior Director of Analytics and Business Intelligence, Katie oversees data management and reporting, and enables EDDY’s complex optimization efforts.

Enrollment Has Changed. Did Your Model?

The decision journey is being rewritten in real time, shaped by algorithmic discovery, nonstop verification and Modern Learners who treat friction as a deal-breaker. Institutions that keep optimizing yesterday’s funnel are not standing still, they are becoming easier to ignore, while leaders who redesign for trust, clarity and momentum are pulling ahead.

Join the EducationDynamics experts for a candid discussion of the trends behind the New Enrollment Model and the institutional moves that matter most in 2026. You will leave with a sharper view of where commitment breaks, why the post-acceptance window is now a critical battleground and how to align brand, recruitment and student support to meet learners where decisions actually happen. The next cycle will reward institutions that build certainty early and sustain it.