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Growing Enrollment Through Organic Search
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SEO is a rapidly evolving, and increasingly important strategic piece of a good higher education marketing strategy. This playbook outlines everything you need to know to improve your SEO performance.

Discover in the Ebook:

  • Understand how SEO has changed and is continuing to evolve
  • Learn why SEO matters for higher education marketers
  • Understand the factors that most impact your organic ranking
  • Discover how you can improve your content to improve rankings
  • Recognize the 6 most important mistakes to avoid

About the Ebook

Step up your SEO game with this SEO Playbook from EducationDynamics. Whether you are just getting started in SEO or are a Google Algo wizard, this playbook will help you better understand how SEO is evolving and why it is becoming an increasingly important part of any effective higher education marketing strategy.


In this report, you'll discover the most important factors in an effective SEO strategy, quick wins for improving your SEO performance, and key mistakes that you may not have known you are making. EDDY's SEO experts provide you with the tools and knowledge you need to improve your school's online engagement, provide a better user experience, and generate more conversions on your website. Every higher ed marketer needs this playbook in their digital library.