Join Us Live
Tuesday Aug 25 at 2:00 PM ET



What You'll Learn:

  • The three forces reshaping how students discover, evaluate, and choose a college, and why the channels you've relied on are getting harder to make work.
  • Signal Engineering, EDDY's proprietary framework for architecting your brand's signals so AI reads one consistent, credible story, built around three outcomes: Seen, Trusted, and Chosen.
  • The six categories of brand signals feeding your AI visibility, and why “who owns social media” is the wrong question to be asking your team.
  • The four shifts your measurement, collaboration, objectives, and attribution need to make to operate in an AI-mediated search landscape.
  • Three moves you can bring to your team this quarter. No reorg or budget increase required.


FAQ

who-is-this-for

Who Is This For?

Marketing, enrollment, and communications leaders at colleges, universities, and online or career-focused institutions. If you're accountable for enrollment, brand, or reputation, this is built for you.

Will I Get A Recording?

Yes. Everyone who registers gets the recording and slides, whether or not you can attend live.

Is This A Sales Pitch?

No. It's a working framework you can take back to your team the next day. We'll mention a follow-up masterclass at the end, but the session itself is the content.

Your Strategy Was Built For A Search Journey
That No Longer Exists.

A decade ago, the student journey ran through the search bar: discover, consider, choose. Today, search is a destination, not a discovery engine. Nearly 9 in 10 education-related Google searches now trigger an AI Overview and 68% of those searches end without a single click. In addition to the the search change, more than half of prospective students use an AI chat assistant somewhere in their college search process to build a shortlist and eliminate institutions. And 9.7% of applicants (nearly ten-times the rate in 2020), apply without ever showing up in your funnel!

None of this means your paid search, SEO, digital PR, and social work stopped mattering. It means AI is reading all of it as one story about your institution, whether you're managing that story or not.

Save Your Seat


SarahRussell


Meet Your Speaker:

Sarah Russell

Vice President, Marketing

Sarah leads performance media, brand media, search, web, creative, and social at EDDY, and sits on Google's Higher Education Advisory Council, giving her a direct view into how AI search is reshaping the student journey. Signal Engineering is the framework she built from that vantage point, for institutions ready to stop optimizing for a path students no longer take.

 

Seen, Trusted, Chosen

The institutions that fill their seats in 2026 are the ones that modernize their search strategy now, not next cycle. This is the webinar for you if you're ready to learn how to create meaningful advancements.

Can't make it live? Register anyway and we'll send you the recording.

Register for the Webinar