Watch On Demand

An EducationDynamics Virtual Masterclass

As a Google Premier Partner, EDDY brings insider knowledge and tested strategies that help institutions compete at the highest level of digital engagement.


This Masterclass Will Review:

  • How Google's AI-first shift is reshaping visibility, and why your SEO and content strategy must adapt now
  • Why your website may be leaking prospective students, and the steps to stop it
  • What journey-based design looks like when aligned with student behavior
  • How to increase your brand's reach beyond your homepage, across Google’s evolving platforms

Live attendees will receive exclusive access to a strategy guide designed specifically for this moment so you can act fast and stay ahead.

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John Weaver

Sr. Director, Website Marketing

John Weaver is the Senior Director of Website Marketing at EducationDynamics, where he leads the strategy behind some of the most impactful web transformations in higher education. With deep expertise in SEO, content strategy, UX/CRO, and brand amplification, John helps colleges and universities turn their websites into high-performing recruitment engines.

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Karina Kogan

Vice President of Partnership Development

Karina Kogan leads the transformation of institutions through bold strategic thinking grounded in research, data, and student-centric design. With deep experience in higher education strategy, Karina has helped dozens of colleges and universities align brand, performance marketing, and enrollment strategies to build sustainable growth and relevance in a rapidly changing educational environment.