The power of AI has foundationally changed search engine operations. Search engines don’t wait for perfect keywords, they anticipate what students want before they ever click. The higher ed institutions winning in this new environment aren’t clinging to outdated tactics like keyword matching and siloed marketing campaigns. They’re aligning strategy with how AI actually works, and they’re seeing the results: 84% more inquiries and 24% lower cost per application.

If your institution isn’t realizing that kind of performance, it’s time to ask: Are you adapting, or are you falling behind?

Join UPCEA with a presentation from us at EducationDynamics and one of our partner institutions for a critical conversation on how AI has rewritten the rules of digital engagement. You’ll learn how to move beyond legacy keyword strategies and into the era of intent-driven, algorithm-informed search marketing designed for the way today’s students discover, decide and enroll.