Reserve Your Spot

April 17, 2:00 pm ET

An InsightsEDU Echo Webinar

Join us April 17th, 2025 at 2:00 PM ET

Organizations often make the mistake of centering their branding and messaging around themselves—like walking into a party, announcing their presence, and expecting everyone to care. But impactful branding is about true connection, not just self-promotion. In this session, you’ll learn how to shift from me-centered to audience-centered messaging. 

In This Webinar, You Will Discover:

  • Why people engage with messages that align with their identity and values
  • Where your organization’s values intersect with your audience’s
  • How to craft messaging and brands that resonate, inspire, and build lasting relationships

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Kelly Ratliff

Director of Client Success and Solutions, RW Jones Agency

As the Director of Client Solutions and Success at RW Jones, Kelly works across the agency to spearhead initiatives that grow and strengthen client relationships. With a successful track record on both the campus and agency sides of higher education, Kelly backs up her passion for people and the life-changing power of a college degree with a keen understanding of the challenges faced by partners and a deep knowledge of the industry.

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Renee Daly

VP of Brand Strategy, RW Jones Agency

As the RW Jones Agency’s vice president of brand strategy, Renee partners with colleges and universities to build and shape brands as inspired (and inspiring) as the people behind them. Over the last 15 years, she has helped more than 100 institutions research, develop, and articulate strategies to build visibility, strengthen reputation, drive recruitment, spark engagement and fundraising, and achieve marketing goals.