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Get the Latest Trends

Over the last year, education has undergone a transformation. Some of the changes that first seemed like temporary adjustments to accommodate the pressures of a pandemic have become permanent fixtures of the education landscape. The 2022 Marketing and Enrollment Management Benchmarks Report is here to help higher education leaders understand the transformation and how it is impacting student behavior.

Actionable Insights:

  • Assess student enrollments and behavior
  • Learn how platform updates and privacy settings are changing digital marketing
  • Understand how prospective students are researching higher education
  • Establish how students interact with social media and wish to be contacted

Understand Today's Student

Forward-thinking colleges and universities have realized that old assumptions no longer apply. The needs of students have changed — and continue to change. Online and non-traditional higher ed programs must change with them. This extends beyond program formats and online platforms. Leading insitutions are shifting where and how institutions market programs and engage with prospective students to reach these students where they are. Understand the trends affecting education, marketing, and student engagement in the reshaped world.

The 2022 Benchmarks Report analyzes enrollment trends and the shifting demographics of today's online learner. The report also dives into changes in digital marketing, driven by increased privacy controls and updates to digital marketing. Better understand student trends and develop strategies to effectively attract, engage, and retain today's students - from consideration to graduation.