Download the Report

Marketing and Enrollment Management Benchmarks 2025



Marketing and Enrollment Management Benchmarks Report Cover Image

What's in the Report?

As we navigate the evolving landscape of higher education marketing, it is clear that institutions must adopt innovative strategies to stay competitive and effectively engage with prospective students. This report details how understanding the key trends and adapting to the changing preferences of the Modern Learner can drive how institutions enhance their marketing efforts and achieve better outcomes.

You'll Learn:

  • How the Modern Learner is driving change in the way institutions personalize and provide transparent information
  • Why Search Engine Marketing, both organic and paid, remains a critical channel for prospective students
  • Non-traditional application paths that Modern Learners travel
  • How a Unified Enrollment is crucial in ensuring institutions deliver a cohesive brand across campus and audiences