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Marketing and Enrollment Management Benchmarks 2025

About the Report

The Modern Learner is reshaping higher education enrollment, demanding proactive and revolutionary marketing and enrollment strategies. Here are a few of the biggest trends that will impact student recruitment and engagement in 2025.

This year's report underscores the importance of providing Modern Learners with personalized experiences that offer clear and transparent information, the key role that organic and paid search continues to play, the rise in "stealth applicants" and how to strategize for them, and the necessity of an agile Unified Enrollment Approach to establish a cohesive brand.



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What's in the Report?

As we navigate the evolving landscape of higher education marketing, it is clear that institutions must adopt innovative strategies to stay competitive and effectively engage with prospective students. This report details how understanding the key trends and adapting to the changing preferences of the Modern Learner can drive how institutions enhance their marketing efforts and achieve better outcomes.

You'll Learn:

  • How the Modern Learner is driving change in the way institutions personalize and provide transparent information
  • Why Search Engine Marketing, both organic and paid, remains a critical channel for prospective students
  • Non-traditional application paths that Modern Learners travel
  • How a Unified Enrollment is crucial in ensuring institutions deliver a cohesive brand across campus and audiences 

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