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March 13th, 1:00 pm ET

Preferences & Behaviors Shaping Higher Ed

Join us March 13th, 2025 at 1:00 PM ET

This webinar presents insights and discoveries from our survey of the Modern Learner. These findings lay out the framework for a strategic approach built upon strengthened institutional reputation and engagement strategies that deliver the right message, at the right time to all students and institutional stakeholders.

In This Webinar, You Will Discover:

  • What the Modern Learner values in higher education, and how this shapes enrollment decisions
  • How brand and reputation impact the search process
  • How to effectively engage Modern Learners where they are with messages that resonate
  • Why timely, personal engagement is so important in an on-demand world

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Greg Clayton

President, Enrollment Management Services

As President of Enrollment Management Services, Greg provides leadership and strategic vision for the company and leads an array of teams, including EDDY's performance marketing, enrollment management and market research divisions. A veteran leader in higher education, Greg has worked with colleges and universities across the country to help them navigate the rapidly evolving landscape of higher education.

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Katie Tomlinson

Sr. Director of Analytics and Business Intelligence

Katie Tomlinson is EducationDynamics’ Data and Analytics expert. As the Senior Director of Analytics and Business Intelligence, Katie oversees data management and reporting, and enables EDDY’s complex optimization efforts.