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Engaging the Modern Learner

About the Report

The higher education landscape is evolving, and institutions must adapt their recruitment, retention, and engagement strategies to meet the demands of these learners. Value (Cost, Convenience, Career), Brand Reputation, Personalized Communication, Responsiveness, Modality Preferences, and ROI are crucial themes.


This report presents insights and discoveries from our survey of the Modern Learner. These findings lay out the framework for a strategic approach built upon strengthened institutional reputation and engagement strategies that deliver the right message, at the right time to all students and institutional stakeholders.

Discover in the Report:

  • What the Modern Learner values in higher education, and how this shapes enrollment decisions
  • How brand and reputation impact the search process
  • How to effectively engage Modern Learners where they are with messages that resonate
  • Why timely, personal engagement is so important in an on-demand world