Download the Report

About the Report

Discover what motivates online college students, what they aspire to achieve through online education, and most importantly, what they expect from the institutions they choose to enroll in. Armed with this knowledge, institutions can transform prospective students into thriving enrollments by meeting their needs every step of the way, from the initial inquiry stage to beyond enrollment.

Together, we can grow enrollment, create more graduates, and transform education. Download our Online College Students Report 2024 and embark on a journey towards student recruitment and retention excellence. Your institution's success in the digital age starts here.

EducationDynamics' Online College Students Report 2024

What's in the Report?

Packed with key findings and actionable recommendations, this report dives deep into the world of online college students, exploring not only their motivations and aspirations, but also their technology consumption habits and search behavior. This comprehensive analysis reveals how these factors impact their consideration set, empowering colleges and universities to tailor their offerings and outreach strategies to resonate with this dynamic student population.

You'll Learn:

  • Insights on the motivations and goals of online college students, including their reasons for choosing online education
  • A breakdown of how often and why students use technology in their daily lives, and what they expect from technology in an educational setting
  • Strategies for effectively reaching and engaging with potential online students through digital marketing, social media, and other channels
  • Tips for creating a seamless and user-friendly online learning experience that meets the needs of today's digital-savvy student
  • Importance of implementing a full-funnel approach to deliver targeted messaging and support at each stage, from initial inquiry to enrollment