What's in the Report?

Packed with key findings and actionable recommendations, this report dives deep into the world of online college students, exploring not only their motivations and aspirations, but also their technology consumption habits and search behavior. This comprehensive analysis reveals how these factors impact their consideration set, empowering colleges and universities to tailor their offerings and outreach strategies to resonate with this dynamic student population.

You'll Learn:

• Insights on the motivations and goals of online college students, including their reasons for choosing online education
• A breakdown of how often and why students use technology in their daily lives, and what they expect from technology in an educational setting
• Strategies for effectively reaching and engaging with potential online students through digital marketing, social media, and other channels
• Tips for creating a seamless and user-friendly online learning experience that meets the needs of today's digital-savvy student
• Importance of implementing a full-funnel approach to deliver targeted messaging and support at each stage, from initial inquiry to enrollment