Sr. Director, Analytics and Business Intelligence
Katie Tomlinson is the Master of Math and the Guru of graphs. She is EducationDynamics’ Diva of Data. Amazon is jealous of the warehouse that Katie uses to store and serve EDDY’s data. As the Senior Director of Analytics and Business Intelligence, Katie oversees data management and reporting, and enables EDDY’s complex optimization efforts. She is tireless in her efforts to document, share, and use data from proprietary sources, marketing channels, and external sources. On the rare occasion, she does rest, Katie dreams in binary code.
Chief Research Officer & Director, Center for Research and Strategy
Jim Fong has more than twenty years working as a marketer and researcher in the higher education community. Prior to joining UPCEA’s Center for Research and Marketing Strategy, Jim worked as a higher education strategic marketing consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. While at Penn State, he was responsible for managing teams of marketing planners, competitive analysts, market researchers and enrollment management staff.