SEEN
TRUSTED
CHOSEN

Three sessions. One connected plan.

The Signal Engineering webinar introduced the framework: Seen, Trusted, Chosen. The Masterclass is where you build it. Across three live working sessions, you'll audit your own AI visibility, map your reputation surfaces, and connect your reporting, live, with EDDY's team in the room. This is hands-on, cameras-on, and conversational.

Didn't attend the Aug 25 webinar? No problem. You can watch it on demand here: insights.educationdynamics.com/Signal-Engineering-Webinar-registration.html

Register for the Masterclass

The Webinar gave you the model. This gives you the plan.

Three live working sessions with EDDY's team and a small cohort of peer institutions. One registration covers all three days.

Sept 1: Seen — Audit your AI visibility first
Sept 2: Trusted — Treat reputation as infrastructure
Sept 3: Chosen — Connect your reporting

Before you reserve your seat

Do I need to attend the August 25 webinar first?

No. Each masterclass session opens with a fast recap of the Signal Engineering framework, so you can join the cohort either way. That said, watching the webinar recording first will help you get more out of the live workshop time.
What if I can't attend all three days?

This cohort is built around continuity. The breakout work in one session sets up the next, so registering means committing to September 1, 2, and 3. If your schedule can't accommodate all three, let us know, we'll flag you for the next available cohort.
Is it recorded?

The teaching portions are recorded and shared with the cohort afterward. The breakout work, where your plan actually gets built, happens live and can't be recreated after the fact. That's the biggest reason to attend in person.
Who should attend?

Marketing, enrollment, and communications leaders who are ready to turn the Signal Engineering framework into an actual plan for their institution. Come with a colleague if your work spans more than one of those functions.
What does it cost?

Free. Seats are limited to 30 institutions to keep the breakout groups small and the workshop time genuinely useful.

This isn't a webinar. It's a workshop.

Small cohort

Capped at 40 registrations so breakout conversations are meaningful and action-oriented.

Breakout rooms

Every session includes workbook pages and structured small-group work.

One commitment

One registration covers all three days. This only works if you're in the room for all of it.

Click a day to see what you'll build.

Every session is live and workshop-style, with structured breakout rooms. You'll leave each day with a real working artifact from the session workbook, not just notes.

01
Tuesday, September 1 · 2:00–2:45 PM ET
Seen · the visibility layer
Audit your AI visibility first

We'll run a live AI visibility audit against ChatGPT, Gemini, and AI Overviews for your priority programs. Bring your program list. You'll leave with your institution's real baseline, not a guess.

John Weaver, Senior Director of Website Marketing
Lora Polich, Senior Director of Brand Media
You'll build
Your AI visibility baseline scorecard
Format
Audit Review + breakout groups by institution type
02
Wednesday, September 2 · 2:00–2:45 PM ET
Trusted · the credibility layer
Treat reputation as infrastructure

Featuring a guest presentation on the newly released Trusted Media Survey, we'll map where your reputation signals live today, reviews, Reddit, earned media, social sentiment, and where the gaps are.

Jamie Ceman, Senior Executive Vice President of Reputation Services
Barbs Trussler, Global Research Lead, EducationDynamics
You'll build
Your reputation surface map
Format
Guest data session + breakout workshop
03
Thursday, September 3 · 2:00–2:45 PM ET
Chosen · the conversion layer
Connect your reporting

Featuring a guest speaker, we'll close the loop: connecting your Seen and Trusted data to the metrics your leadership already tracks, so this plan doesn't live in a slide deck after today.

Katie Tomlinson, Senior Director of Analytics and Business Intelligence
Amanda Burns, Director of Digital Media
You'll build
Your connected Signal Engineering plan
Format
Guest session + live reporting workshop

40 seats. Three days. One plan.

Reserve your cohort seat for September 1, 2, and 3, and leave with your own Signal Engineering plan.

Dates
Sept 1, 2 & 3, 2026
Time
2:00–2:45 PM ET daily
Format
Live video, with breakout rooms
Cost
Free
Cohort size
Limited to 40 attendees
Commitment
One registration, all three sessions

Who's in the room

Your host, plus guest experts each day.

Sarah Russel 2026.png
Sarah Russell
VP of Marketing, EducationDynamics · Host, all three sessions

Sarah drives strategy and execution across paid and organic marketing channels for EDDY's higher ed partners. With over 15 years of higher education marketing experience, a seat on Google's Higher Education Advisory Council, and a genuine obsession with data, she knows what it takes to turn performance challenges into real enrollment results. Signal Engineering is the framework she built from that vantage point, and she's hosting all three Masterclass sessions live.

Day 1 · Seen

LoraPolich

Lora Polich

JohnWeaver

John Weaver

Day 2 · Trusted

JamieCeman

Jamie Ceman

BarbsTrussler

Barbs Trussler

Day 3 · Chosen

KatieTomlinson

Katie Tomlinson

AmandaBurns

Amanda Burns

Before you reserve your seat

Do I need to attend the August 25 webinar first?

You can join the cohort either way. But watching the webinar recording first will help you get more out of the live workshop time.
Do I need anything prepared in advance?

Yes! After you successfully register, you will be sent the Signal Engineering Masterclass Workbook. Please complete the first 11 pages before the first session. The estimated time commitment for those homework pages is 25 minutes.
What if I can't attend all three days?

This cohort is built around continuity. The breakout work in one session sets up the next, so registering means committing to September 1, 2, and 3. If your schedule can't accommodate all three, try to send a member of your team. Or let us know, we'll flag you for the next available cohort.
Is it recorded?

The teaching portions are recorded and shared with the cohort afterward. The breakout work, where your plan actually gets built, happens live and can't be recreated after the fact. That's the biggest reason to attend in person on every day.
Who should attend?

Marketing, enrollment, and communications leaders who are ready to turn the Signal Engineering framework into an actual plan for their institution. Send a colleague if you'll be unavailable during the sessions.
What does it cost?

Free. Seats are limited to 40 attendees to keep the breakout groups small and the workshop time genuinely useful.