SEEN - TRUSTED - CHOSEN

The New Growth Formula for Higher Education

The playbook that built enrollment for the last decade is breaking. AI now shapes the short list, decisions stay open longer and speed decides who wins. This live webinar reviews where demand is moving, how to capture it profitably, and what to do in 90 days. Join EDDY's leadership for what we're seeing across our partners heading into 2027, and the moves that are working right now.

Join us on Tuesday, November 10 at 3:00 PM ET

Save Your Seat

Tuesday November 10, at 3:00 PM ET

Growth Today Is System-Wide, Not Channel Speficic

AI sees your institution differently than a channel, and you'll see the results of AI's synthesis of your institution in every metric you measure. To succeed in AI is to succeed in growth, so multiply these key pillars, don't add. If one is zero, you're stalled.

Seen

In the AI Answer

×

Trusted

Verified by the Machine

×

Chosen

Proven at Decision Time

×

New Demand

Created With Employers

Five Shifts We're Seeing Across Our Partners

The data behind the conversation every enrollment and marketing leader is having right now.

88%

AI is the new front door.

AI usage among prospective students jumped from 68% to 88% in a single year, and 78% of education searches now return an AI Overview. The short list is forming before anyone fills out a form.

60%

Cost decides before you get a say.

Of learners who never inquire, 60% walk away over cost. If your price and value aren't clear wherever students are looking, you're filtered out without ever knowing it.

40%

An inquiry no longer means the search is narrowing.

40% of learners add more schools after they inquire. 26% keep looking after they apply, and 28% keep researching after they enroll. The decision doesn't close where your funnel says it does.

72%

Speed is a revenue lever.

72% of Modern Learners enroll at the first school that admits them, and 37% expect an admissions decision within a day. The fastest credible answer often wins.

73%

Career outcomes anchor every decision.

73% say career outcomes are very important, and 71% say admissions counselors add more value when they act as early career counselors. Your team's role is changing with the learner.

Sources: EducationDynamics 2026 Modern Learner Report; EDDY Benchmarks 2026 (EducationDynamics internal data).

Won or Lost Before the Inquiry

Half of prospective students now use AI to research schools. Here are three moments that happen before your team ever hears from them.

."Best online business degree for working adults?"

01 · Seen

✦ AI Overview

1 · Lakeview University

2 · Northgate Online

3 · Is your school here?

If you aren't on the short list, the inquiry may never come.

02 · Trusted

▲ 142

Anyone actually finished this program?

Forum thread · 68 comments

★★★★☆

"Advisors actually helped me plan my career."

▶ Day-in-the-life video from a current student

Prospects check reviews, forums and video before they reach out.

03 · Chosen

yourschool.edu/online-business

[$X]

net price

[X] mo

to finish

[X]%

placed

Start Application →

By the time she lands here, she's mostly decided. Clear cost and outcomes seal it.

Day 1 · Seen

LoraPolich

Lora Polich

JohnWeaver

John Weaver

Day 2 · Trusted

JamieCeman

Jamie Ceman

BarbsTrussler

Barbs Trussler

Day 3 · Chosen

KatieTomlinson

Katie Tomlinson

AmandaBurns

Amanda Burns

What You'll Leave With

45 minutes, three practical takeaways and live Q&A with the leaders seeing these shifts firsthand.

01

Strategy first: pick your markets wisely

Growth starts with where you compete, not how much you spend.

  • Where demand is shifting across programs and learner segments
  • How to decide which programs deserve investment next year
  • Why the strongest growth plans start with market choice, not media spend

02

Win in a signal economy

Be seen and trusted before you're chosen.

  • How AI tools decide which schools make the short list
  • The trust signals that matter before a prospect reaches out
  • "Do this now" AI moves your team can start this quarter
  • How to measure success when search traffic is changing

03

Find operational leverage

AI turns admissions teams into superhumans.

  • Where AI gives admissions teams the most time back
  • How to respond faster without adding headcount
  • How to turn efficiency into budget for the top of the funnel

Who Should Attend

Presidents, cabinet members and leaders in enrollment, marketing and growth at online, career-focused, public and private institutions. If you're setting 2027 priorities right now, this session is for you.

The institutions that grow in 2027 are the ones who will adapt.

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